Thank you for considering the Gateway Gazette for being a part of your marketing efforts and your online presence. We strive to provide a unique and friendly experience for our advertisers and our readers.
Please take a moment to read through the information on this page, as it will walk you through a few of the many features we are able to offer.
This page is an example of one of our e-Flyer pages. These e-Flyers are the custom landing pages that all of our sidebar ads link through to. This gives our readers a safe environment for them to explore what local businesses and professionals have to offer them, without worrying about losing their spot or getting lost online. It also gives our advertisers far more control and space to make their advertising work for them. Basically, every ad package with the Gateway Gazette gives the advertiser the equivalent of a full page (or more) print ad – but with so many more options.
MLS®#: C1234567 The beauty of digital is that you don’t have the same kind of restrictions that you do in print. You don’t have to worry about a set number of characters or words. You can say what needs to be said, how it needs to be said. It’s also interactive, with many options for you to choose from. Click the picture to the left to see how a larger version of the image opens.
MLS®#: C1234567 – PRICE REDUCED Making changes in the description, announcing a price reduction, or updating the status to C/S or Sold is a breeze too. Certain, minor or legally critical changes can be done immediately regardless of which package you’re on. Regular updates and property change outs are done weekly, bi-weekly or monthly depending on your package. These changes are then re-pushed out through social media for even more exposure.
MLS®#: C1234567 – SOLD You can also unlink the image on say a property that has sold that you don’t want as much attention for, but still want to include for the time being. Another neat option to consider is that you could put together a supplementary e-Flyer page (additional cost) and have the image of a sold property link through to a page with any listings that you have that would make good alternatives to the one that has been sold.
FEATURE PROPERTY MLS®#: C1234567 Do you have a real special property that you’d like to showcase? This listing could be moved to the top of the list, the image can be increased in size and you can even have the image link through to an image file or printable PDF of your custom Feature Sheet like the one you leave in the house (additional cost).
MLS®#: C1234567 Although we don’t currently have a sample to show you, another beautiful option in the digital marketing choices of the Gateway Gazette is that you can even include your virtual tour videos right in your ad. It gives viewers more to investigate within your ad, a reason to stick around longer, and let’s face it – it’s just cool. (additional cost)
MLS®#: C1234567 There is also no limit to the number of properties that you can include on this page – so there’s no need to pick and choose which of your listings get exposure and which ones don’t. Having said that, you also want to market smart. If you’re putting together a page for your entire office of 30 Realtors with 30 listings each… well I think you get the idea, this would make for a monstrously long page that would likely turn readers off. If you are a big office with a lot of listings, you might want to consider putting together an “office” ad that only includes your newest listings or specific featured listings. Then each Realtor could also setup their own ad page that specifically displays their listings. Another beautiful thing with digital is that everything can be cross-linked and referenced. So you could include photos of each Realtor along the bottom of the pages and each photo could link to the specific ad page for that Realtor (where applicable).
Here is an example of the inclusion of a video clip. We’ve chosen to include one of our videos on Navigating the Gateway Gazette (it’s a great little video that shows you how our site functions). A video clip can be used for a number purposes such as a virtual tour for a listing, perhaps a walk through of ‘Buyer Beware’ things to watch out for, maybe a DYI clip for getting your home ready for sale. While the Gateway Gazette doesn’t provide services for the creation of these videos, there are many companies that do if you’re not comfortable creating them yourself and so long as you own the rights to the video, you can use them in any number of marketing endeavours.
How’s about also including a section of resources? The Gateway Gazette accepts article submissions on a wide range of topics. So long as they meet our article criteria, there is no charge for inclusion of these articles and we can provide a feed right here of the articles you provide.
Then of course there would be the inclusion of your contact information, logo (if applicable), links to other websites – again there are no restrictions.
As you can see, the possibilities with digital marketing are only restricted by the boundaries of your imagination.
With all of these incredible features and functionality, you’d expect the cost to be astronomical. Well we can assure you that it’s not. We offer packages that can run for as low as $187.50 per month. You still get all of the same great features and options, you just don’t have quite as high of an exposure on your ads. If long-term, high exposure is your priority, then you’re still able to achieve it affordably since our base Gold package on an annual contract works out to only $450 per month.
Plus most of the feature add-ons mentioned above only cost $25 per instance – and those are one time fees, not recurring monthly fees. So if you include a virtual tour or a printable feature sheet on a particular property and that property remains within your e-Flyer page for a few months, you only pay the $25 for the add-on when it’s first added.
You can review your package options with our Online Rate Card. The bottom of the Rate Card also includes further explanation about our approach to digital advertising in general and our statistics.
Thank you again for considering the Gateway Gazette, we look forward to assisting you with your digital marketing needs.